Mobile telephone network ‘2degrees’ launched in New Zealand three years ago with kiwi comedian Rhys Darby as the face of the brand. It was probably the best decision they could have made. In 2012 his ads are still going strong and still hilarious.
Lots of people know Rhys from his role in the Flight of the Conchords’ series on HBO. Like in his stand-up, FotC character Murray Hewitt uses a great high-pitched New Zealand accent as he makes jokes about kiwis and the NZ way of life. If it ain’t broke, don’t fix it – and Rhys sticks to his winning formula in the ads for 2degrees, which feature him as an hilariously oddball (yet somehow “everyman”) kiwi bloke. Like Murray, his 2degrees persona is wacky, lovable and clueless.
2degrees wants to keep New Zealand talking, so get off your MyFace and FriendBook pages, stop twatter-bleeping, and have a good old-fashioned chinwag. For free!
The ads featuring Rhys show him in a various of NZ situations but always with a (totally mental) twist. Even the animated ads for mobile plans for which Rhys provides the voice-over typically take a turn for the ridiculous. Like the “Pay Monthly” ad featuring small business owners Ben and Bernie, which ends with 2degrees customer Ben throwing a staff party and Bernie running off to join the French foreign legion.
C’mon, Bernie – five years and you’ll get a beret. Sacrebleu!
I really like the Christmas ads each year (though the one with the detachable arms was pretty weird), especially the one featuring Rhys in his knitted jumper with a kiwi on his lap and his pronunciation of “the original name for NZ” in the language of the native wood pigeon.
Like an old lady’s slipper – with a beak
My favourite ad to date has to be the one with the joke about Cambridge. It just highlights the fact that we’re laughing at ourselves – but really we still know we’re the best in the world :p
With 2degrees you can stay close to your mates for only 44c a minute. Whether they’re in Cambridge England, Cambridge Australia, or actual Cambridge, here in New Zealand.
I was reminded once again of Rhys’ genius when I went to see The Dark Knight Rises and the pre-show “cellphones off” message came courtesy of 2degrees.
Aaaah… you’re at the movies. It’s time to relax. Imagine you’re a bear, hibernating in a cosy cave. You’ve slowed your heart rate down to one beat per year. Every year you sleep you get older, but you look younger. Because you’re a wise young bear who’s moisturised long before you’ve needed to.
…just, what?? Love, love, love. And to top it all off, a reference to every kiwi kid’s fave movie lollies:
Alright, wake up now, bear! You’ve dropped your Tangy Fruits pottle!
Oh Rhys, how you made me yearn for a plastic pottle of Tangy Fruits!
If you’d like to watch some of Rhys’ ads for 2degrees you can find them on their YouTube channel.